Cookie Policy for Sera Scandia A/S
Effective Date: 05-01-2023
Last Updated: 31-05-2025
Sera Scandia A/S (“we”, “us”, “our”) uses cookies and similar technologies on our website to ensure functionality, enhance user experience, analyze website traffic, and provide personalized content and advertising. This policy explains what cookies we use, their purpose, and how you can manage your preferences in compliance with the GDPR and Danish Cookie Executive Order.
1. Data Controller
Sera Scandia A/S
Automatikvej 1, Regus Officespace
DK-2860 Søborg, Denmark
CVR/VAT No.: 14605185
Email: info@serascandia.com
Website: https://serascandia.com
2. What Are Cookies?
Cookies are small text files stored on your browser or device by websites you visit. They help remember your preferences, ensure proper functionality, and provide analytics and advertising services.
3. Types of Cookies We Use
A. Strictly Necessary Cookies (Essential — always active)
These cookies are required for core functionality and security. They cannot be disabled.
| Cookie Name | Duration | Purpose |
|---|---|---|
| cookieyes-consent | 1 year | Remembers your cookie-consent choices via CookieYes. |
| rc::a | Never expires | Set by Google reCAPTCHA to protect the site from bots and spam. |
| rc::c | Session | Also set by reCAPTCHA to detect bots during your session. |
B. Analytics Cookies
These cookies help us understand how users interact with our site so we can improve performance and usability.
| Cookie Name | Duration | Purpose |
|---|---|---|
| CLID | 1 year | Microsoft Clarity – stores visitor behavior and pages seen. |
| _clck | 1 year | Retains Clarity user ID and preferences. |
| _clsk | 1 day | Aggregates pageviews into a single session. |
| MR | 7 days | Bing – collects analytics data. |
| SM | Session | Syncs Microsoft MUID across domains. |
C. Performance Cookies
Used to analyze key performance metrics to deliver a better user experience.
| Cookie Name | Duration | Purpose |
|---|---|---|
| SRM_B | 1 year 24 days | Microsoft Advertising – unique ID for performance metrics. |
D. Advertising / Targeting Cookies
Track your browsing habits to display relevant ads and measure their effectiveness.
| Cookie Name | Duration | Purpose |
|---|---|---|
| MUID | 1 year 24 days | Bing – identifies unique browsers for ads and analytics. |
| ANONCHK | 10 minutes | Bing – verifies ad clicks and supports ad personalization. |
4. Consent & Cookie Preferences
On your first visit, a banner will prompt you to:
- Accept all cookies
- Reject all non-essential cookies
- Customize preferences by category
You can change or withdraw consent at any time via the “Cookie Settings” link in the footer.
5. How to Delete or Disable Cookies
Manage cookies via your browser settings:
- Google Chrome: support.google.com/chrome/answer/95647
- Mozilla Firefox: support.mozilla.org/firefox/clear-cookies-and-site-data
- Microsoft Edge: support.microsoft.com/microsoft-edge
For Danish guidance, see Datatilsynet: www.datatilsynet.dk
6. Third-Party Cookies
Some cookies are set by trusted third parties (e.g., Microsoft, Bing, Google). These providers process data under their own policies. We only load them with your explicit consent.
7. Changes to This Policy
We may update this policy as needed. Any changes will be posted here with a new “Last Updated” date.
8. Contact
For questions about our cookies, contact:
info@serascandia.com
Sera Scandia A/S
Automatikvej 1, Regus Officespace
DK-2860 Søborg, Denmark