Cookie Policy for Sera Scandia A/S

Effective Date: 05-01-2023
Last Updated: 31-05-2025

Sera Scandia A/S (“we”, “us”, “our”) uses cookies and similar technologies on our website to ensure functionality, enhance user experience, analyze website traffic, and provide personalized content and advertising. This policy explains what cookies we use, their purpose, and how you can manage your preferences in compliance with the GDPR and Danish Cookie Executive Order.


1. Data Controller

Sera Scandia A/S
Automatikvej 1, Regus Officespace
DK-2860 Søborg, Denmark
CVR/VAT No.: 14605185

Email: info@serascandia.com
Website: https://serascandia.com


2. What Are Cookies?

Cookies are small text files stored on your browser or device by websites you visit. They help remember your preferences, ensure proper functionality, and provide analytics and advertising services.


3. Types of Cookies We Use

A. Strictly Necessary Cookies (Essential — always active)

These cookies are required for core functionality and security. They cannot be disabled.

Cookie NameDurationPurpose
cookieyes-consent1 yearRemembers your cookie-consent choices via CookieYes.
rc::aNever expiresSet by Google reCAPTCHA to protect the site from bots and spam.
rc::cSessionAlso set by reCAPTCHA to detect bots during your session.

B. Analytics Cookies

These cookies help us understand how users interact with our site so we can improve performance and usability.

Cookie NameDurationPurpose
CLID1 yearMicrosoft Clarity – stores visitor behavior and pages seen.
_clck1 yearRetains Clarity user ID and preferences.
_clsk1 dayAggregates pageviews into a single session.
MR7 daysBing – collects analytics data.
SMSessionSyncs Microsoft MUID across domains.

C. Performance Cookies

Used to analyze key performance metrics to deliver a better user experience.

Cookie NameDurationPurpose
SRM_B1 year 24 daysMicrosoft Advertising – unique ID for performance metrics.

D. Advertising / Targeting Cookies

Track your browsing habits to display relevant ads and measure their effectiveness.

Cookie NameDurationPurpose
MUID1 year 24 daysBing – identifies unique browsers for ads and analytics.
ANONCHK10 minutesBing – verifies ad clicks and supports ad personalization.

4. Consent & Cookie Preferences

On your first visit, a banner will prompt you to:

  • Accept all cookies
  • Reject all non-essential cookies
  • Customize preferences by category

You can change or withdraw consent at any time via the “Cookie Settings” link in the footer.


5. How to Delete or Disable Cookies

Manage cookies via your browser settings:

  • Google Chrome: support.google.com/chrome/answer/95647
  • Mozilla Firefox: support.mozilla.org/firefox/clear-cookies-and-site-data
  • Microsoft Edge: support.microsoft.com/microsoft-edge

For Danish guidance, see Datatilsynet: www.datatilsynet.dk


6. Third-Party Cookies

Some cookies are set by trusted third parties (e.g., Microsoft, Bing, Google). These providers process data under their own policies. We only load them with your explicit consent.


7. Changes to This Policy

We may update this policy as needed. Any changes will be posted here with a new “Last Updated” date.


8. Contact

For questions about our cookies, contact:
info@serascandia.com
Sera Scandia A/S
Automatikvej 1, Regus Officespace
DK-2860 Søborg, Denmark