Privacy Policy for Sera Scandia A/S

Effective Date: 05-01-2023
Last Updated: 30-05-2025

Sera Scandia A/S (“we,” “us,” “our”) is committed to protecting your personal data in accordance with the EU General Data Protection Regulation (GDPR), the Danish Data Protection Act (Databeskyttelsesloven) and related Danish implementing regulations.


1. Data Controller

Sera Scandia A/S
Automatikvej 1, Regus Officespace
DK-2860 Søborg, Denmark
CVR/VAT No.: 14605185

Contact:
• Email: info@serascandia.com
• Website: https://serascandia.com


2. What Data We Collect

We collect and process personal data in connection with our business activities, including:

  • Identity & Contact Data: name, title, address, email, telephone
  • Account & Service Data: customer numbers, order history, service agreements
  • Communications Data: correspondence, inquiries, support requests
  • Usage & Technical Data: IP address, device/browser data, pages visited, time stamps

3. Why We Collect Your Data

We use your personal data to:

  • Create, manage, and authenticate your user and customer accounts
  • Deliver products, services, quotations, and support that you request
  • Send transactional messages, updates, and important notices
  • Compile aggregated statistics to improve our website, products, and services
  • Conduct direct marketing (only where you have given consent)

Except for marketing communications (consent-based), all processing is necessary for performance of a contract or our legitimate interests.


4. Legal Basis for Processing

  • Performance of a contract (Art. 6(1)(b) GDPR)
  • Legal obligation (Art. 6(1)(c) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR), e.g., analytics, fraud prevention, internal reporting
  • Consent (Art. 6(1)(a) GDPR) for marketing communications and non-essential cookies

5. Recipients & Data Sharing

We do not sell or rent your personal data. We may share data with:

  • Internal staff (sales, support, IT) on a need-to-know basis
  • External processors under GDPR-compliant agreements (e.g., hosting providers, payment gateways, CRM/ERP systems)
  • Public authorities or courts when required by law or judicial order

6. Data Retention

Data CategoryRetention Period
Customer & client recordsBusiness relationship duration + 5 years
Prospects & enquiries3 years after last interaction
Website analytics & logsUp to 2 years

7. Your Rights

Under the GDPR, you have the right to:

  • Access the personal data we hold about you
  • Rectify inaccurate or incomplete data
  • Erase your data (“right to be forgotten”) under certain circumstances
  • Restrict or object to processing
  • Data portability (receive your data in a structured, machine-readable format)
  • Withdraw consent at any time (for marketing or cookies)
  • Lodge a complaint with the Danish Data Protection Authority:
    Datatilsynet, Carl Jacobsens Vej 35, DK-2500 Valby, Denmark
    Website: https://www.datatilsynet.dk

To exercise your rights, please contact us at info@serascandia.com. We will respond within one month.


8. Cookies & Tracking

We use cookies to improve functionality and analytics, and to deliver marketing—always with your prior consent for non-essential cookies. For full details, see our Cookie Policy on this site. You may manage or withdraw cookie consent via the “Cookie Settings” link in the footer.


9. Security

We implement appropriate technical and organizational measures to protect your personal data, including:

  • Encryption in transit (TLS/SSL)
  • Access controls and activity logging
  • Regular vulnerability assessments
  • Employee data-protection training

10. Intellectual Property

All content on serascandia.com (text, graphics, logos, code) is protected under Danish and international copyright law. Reproduction or redistribution is prohibited without our prior written consent.


11. External Links & Liability

Our website may contain links to third-party sites. We are not responsible for their content, data practices, or availability. We disclaim liability for any interruptions in our service caused by maintenance or technical issues.


12. Applicable Law & Jurisdiction

This Privacy Policy is governed by Danish law. Any disputes relating to personal data processing or this policy will be subject to the exclusive jurisdiction of the Danish courts.