Privacy Policy for Sera Scandia A/S
Effective Date: 05-01-2023
Last Updated: 30-05-2025
Sera Scandia A/S (“we,” “us,” “our”) is committed to protecting your personal data in accordance with the EU General Data Protection Regulation (GDPR), the Danish Data Protection Act (Databeskyttelsesloven) and related Danish implementing regulations.
1. Data Controller
Sera Scandia A/S
Automatikvej 1, Regus Officespace
DK-2860 Søborg, Denmark
CVR/VAT No.: 14605185
Contact:
• Email: info@serascandia.com
• Website: https://serascandia.com
2. What Data We Collect
We collect and process personal data in connection with our business activities, including:
- Identity & Contact Data: name, title, address, email, telephone
- Account & Service Data: customer numbers, order history, service agreements
- Communications Data: correspondence, inquiries, support requests
- Usage & Technical Data: IP address, device/browser data, pages visited, time stamps
3. Why We Collect Your Data
We use your personal data to:
- Create, manage, and authenticate your user and customer accounts
- Deliver products, services, quotations, and support that you request
- Send transactional messages, updates, and important notices
- Compile aggregated statistics to improve our website, products, and services
- Conduct direct marketing (only where you have given consent)
Except for marketing communications (consent-based), all processing is necessary for performance of a contract or our legitimate interests.
4. Legal Basis for Processing
- Performance of a contract (Art. 6(1)(b) GDPR)
- Legal obligation (Art. 6(1)(c) GDPR)
- Legitimate interests (Art. 6(1)(f) GDPR), e.g., analytics, fraud prevention, internal reporting
- Consent (Art. 6(1)(a) GDPR) for marketing communications and non-essential cookies
5. Recipients & Data Sharing
We do not sell or rent your personal data. We may share data with:
- Internal staff (sales, support, IT) on a need-to-know basis
- External processors under GDPR-compliant agreements (e.g., hosting providers, payment gateways, CRM/ERP systems)
- Public authorities or courts when required by law or judicial order
6. Data Retention
| Data Category | Retention Period |
|---|---|
| Customer & client records | Business relationship duration + 5 years |
| Prospects & enquiries | 3 years after last interaction |
| Website analytics & logs | Up to 2 years |
7. Your Rights
Under the GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate or incomplete data
- Erase your data (“right to be forgotten”) under certain circumstances
- Restrict or object to processing
- Data portability (receive your data in a structured, machine-readable format)
- Withdraw consent at any time (for marketing or cookies)
- Lodge a complaint with the Danish Data Protection Authority:
Datatilsynet, Carl Jacobsens Vej 35, DK-2500 Valby, Denmark
Website: https://www.datatilsynet.dk
To exercise your rights, please contact us at info@serascandia.com. We will respond within one month.
8. Cookies & Tracking
We use cookies to improve functionality and analytics, and to deliver marketing—always with your prior consent for non-essential cookies. For full details, see our Cookie Policy on this site. You may manage or withdraw cookie consent via the “Cookie Settings” link in the footer.
9. Security
We implement appropriate technical and organizational measures to protect your personal data, including:
- Encryption in transit (TLS/SSL)
- Access controls and activity logging
- Regular vulnerability assessments
- Employee data-protection training
10. Intellectual Property
All content on serascandia.com (text, graphics, logos, code) is protected under Danish and international copyright law. Reproduction or redistribution is prohibited without our prior written consent.
11. External Links & Liability
Our website may contain links to third-party sites. We are not responsible for their content, data practices, or availability. We disclaim liability for any interruptions in our service caused by maintenance or technical issues.
12. Applicable Law & Jurisdiction
This Privacy Policy is governed by Danish law. Any disputes relating to personal data processing or this policy will be subject to the exclusive jurisdiction of the Danish courts.